Diplomat /dip-luh-mat/:

A person immersed in a society with citizens for a common cause to advance business interests, humanitarian efforts, and to maintain a peaceful world.

The Diplomat

Founder

Tanya holds a Master's degree in Image and Communications from Goldsmiths College (University of London) and a Bachelor's degree in Cultural Anthropology and International Marketing from DePaul University.

Agency experience

Mandala Group dba Diplomat Founder/Chief Strategist 2020 - 2025

Troika/Mission VP Account Mgmt./Strategist 2019 - 2020

160over90/Endeavor Managing Director/Strategist 2016 - 2019

WPP OGILVY Regional Brand Director 2009 - 2011

WPP GEOMETRY Inter’l Group Account Director 2008 - 2019

FRUKT Inter’l Group Account Director 2005 - 2008

Tanya lindsay

With over 15 years of high-impact brand leadership experience across global markets, Tanya Lindsay brings unparalleled strategic vision to organizations seeking transformative marketing leadership. As a Fractional CMO, Tanya offers the strategic expertise of an executive-level marketing leader without the full-time commitment.

Strategic Brand Leadership

Tanya specializes in brand development and management across fashion, lifestyle, tech, healthcare, and pharmaceutical sectors. Her proven expertise in generating brand awareness, cultivating strategic partnerships, and fostering creative collaboration has consistently achieved measurable growth objectives for organizations ranging from startups to global enterprises.

Global Marketing Excellence

Having led international marketing initiatives across Europe, Middle East, Asia, and North America, Tanya brings a unique cross-cultural perspective to brand positioning. Her experience at WPP's Geometry Global and FRUKT in London provided her with invaluable insights into tailoring messaging for diverse markets while maintaining brand integrity.

Entrepreneurial Vision

As Co-Founder and Head of Strategy at Mandala Group dba Diplomat, Tanya launched a brand-centric marketing agency amid the challenges of COVID-19 and successfully secured over $5M in billings. This entrepreneurial journey has given her firsthand understanding of the pressures facing growing businesses and the critical importance of strategic marketing to drive sustainable growth.

Data-Driven Approach

Tanya's analytical thinking transforms complex market insights into effective marketing strategies. Her approach combines thorough research and data analysis with curiosity and dedication to deliver impactful results that remain on time and within budget. She leverages comprehensive performance dashboards to track KPIs and consistently optimizes marketing ROI.

Areas of Expertise

  • Brand Development & Positioning

  • Strategic Marketing and Go-To-Market Planning

  • International Market Expansion

  • Team Leadership & Development

  • Budget Management & Optimization

  • Consumer Insights & Market Analysis

  • Strategic Partnerships & Business Development

  • Content Strategy & Social Media Engagement

  • Creative Team Leadership and Guidance