Over the course of several years, Tanya led a long-standing partnership with the nation’s #1 top public school. Through ongoing brand leadership and marketing management, Tanya supported UCLA in launching an unforgettable brand platform and influential comprehensive campaign, building on a common thread of optimism; the driving force behind UCLA’s extraordinary academic environment and the iconoclastic achievements of its’ influential alumni.

The brand and campaign efforts resulting in significant gains for the university. The campaign raised $5.1 billion, eclipsing original $4.2 billion goal. University admissions saw 36% lift in applications, and is now the most applied to school in the U.S. UCLA has maintained status as the #1 top public school in U.S. News & World Report rankings and continues to be seen as a breeding ground for considering the impossible and establishing the new normal.